Step 7: Marketing & Sales

Switch to Fund Managers

ENTREPRENEURS

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Topics

Start here

Step 1: Habits of Executives

Step 2: Strategic Planning

Step 3: Corporate Governance

Step 4: Execution and Management

Step 5: Executive Reporting

Step 6: Accounting and Financing

Step 7: Marketing and Sales

Step 8: Corporate Stewardship

Step 9: How to be a CEO

Employee Handbook and Policy Templates

Session 13 and 14

In these sessions, we move beyond the foundational work (planning and execution) to growth-oriented topics.

RESOURCES

• Curriculum - Marketing & Sales

• Exec's Program #13: Marketing Mastery

• Exec's Program #14: Sales Mastery

• Exec 13 - Leslie’s Compass- A Framework For Go-To-Market Strategy

• Exec 13 - Market Segmentation

• Exec 13 - Inc.com - Seven Essential Components to a Marketing Plan

• Exec 13 - Marketing Assessment Tool

• Exec 14 - Sales Pipeline Template

• Third Party Resources -Marketing & Sales

Session 13: STRATEGY & MARKETING MASTERY 

We start by introducing the concept of marketing strategy. We explain that most marketing is done in an uncoordinated way and not linked to a simple strategy (i.e., quality, cost or service). Once the “strategy” is defined, then marketing plans are developed that align with the overall strategy. We then provide a deep dive into three types of strategies. 

 Session 14: SALES MASTERY

The second session focuses on sales – why sales management is all about discipline and managing a sales pipeline (B2B), or managing an effective distribution network (B2C). Participants are introduced to the concept of a sales pipeline, how to use it, how to forecast with it and how to drive increased sales.